Obesity has become a major concern in the US. A total of 16.9 percent of children age 2 to 19 are obese, according to a report published in 2012 by the Centers for Disease Control and Prevention (CDC). As stated on the Charity Sub website, 1 in 5 children age 6 to 11 are obese. These alarming numbers have caught the food industry’s attention and now many food firms have decided to limit their TV ads to reduce obesity in children.
The Federal Trade Commission (FTC) has been encouraging food companies to “make further progress in using its marketing ingenuity and product portfolio to address childhood obesity.” As a result, most of the major food and beverage companies that advertise to children have joined the Children’s Food and Beverage Advertising Initiative (CFBAI), which encourages the food industry to promote healthier dietary choices and healthy lifestyles.
As food ads have decreased, children and teens have increased the number of occasions in which they eat healthier foods and their daily total intake of necessary nutrients like calcium. However, the best way to make sure that your kid is eating healthy food is by controlling what he or she has for breakfast, lunch, and dinner. In other words, if you dedicate some time to eat at home with your family at least once a day you will make sure that your children are eating the adequate amount of nutrients and vitamins they need to stay healthy. This is, in our opinion, the best way to fight back against obesity.
As parents, we want what is best for our kids. The food industry has started to take some steps in order to reduce those alarming numbers of obese children in America. So the question is, what are you doing as a parent?