MyPlate - Eat at Home MissouriMyPlate was developed as an effort to promote healthy eating to consumers. The MyPlate icon is easy to understand and it helps to promote messages based on the 2010 Dietary Guidelines for Americans. The new MyPlate icon builds on a familiar image — a plate — and is accompanied by messages to encourage consumers to make healthy choices.

June 2, 2011 – First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled the federal government’s new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices. MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to The new MyPlate icon emphasizes the fruit, vegetable, grains, protein and dairy food groups.

The Guidelines Include:

Balance Calories

  1. Enjoy your food, but eat less.
  2. Avoid oversized portions.

Foods to Increase

  1. Make half your plate fruits and vegetables.
  2. Switch to fat-free or low-fat (1%) milk.
  3. Make at least half your grains whole grains

Foods to Reduce

  1. Compare sodium (salt) in foods like soup, bread, and frozen meals, and choose foods with lower numbers.
  2. Drink water instead of sugary drinks.

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