MyPlate was developed as an effort to promote healthy eating to consumers. The MyPlate icon is easy to understand and it helps to promote messages based on the 2010 Dietary Guidelines for Americans. The new MyPlate icon builds on a familiar image — a plate — and is accompanied by messages to encourage consumers to make healthy choices.
June 2, 2011 – First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled the federal government’s new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices. MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to www.ChooseMyPlate.gov. The new MyPlate icon emphasizes the fruit, vegetable, grains, protein and dairy food groups.
The Guidelines Include:
Enjoy your food, but eat less.
Avoid oversized portions.
Foods to Increase
Make half your plate fruits and vegetables.
Switch to fat-free or low-fat (1%) milk.
Make at least half your grains whole grains
Foods to Reduce
Compare sodium (salt) in foods like soup, bread, and frozen meals, and choose foods with lower numbers.
Eat at Home Missouri is an initiative by Missouri Grocers Association to encourage consumers to develop healthy habits, become budget friendly, to eat together as a family and to promote the grocery industry in Missouri.
Navigating the Website
In this two minute video, you can learn how to easily navigate on the Eat At Home Missouri website.